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In 2016 a Safety and Security Management Company, FearFree, merged with a language and teaching provider in Auckland.

It was part of a restructuring and growth period for the company which sought the expertise of a business advisor to review and prepare a growth strategy for the firm. Vitale was engaged to review the entire business and prepare a feasibility and growth document with the view of entering a new market in Melbourne. Vitale interviewed all managers and staff, reviewed financial, management and marketing documents and updated its social and Web Page platforms. He analysed the findings using well established business analytical tools and prepared a feasibility strategic document for Senior Managers and the Managing Director.

Based on Vitale’ recommendations the company entered into the overseas market and in 2017 launched a new branch in Melbourne. For the 2016/17 Financial Year profit margins grew by 24% and the company employed a Managing Director to oversee its Melbourne operations.

Business Design & Strategy

  • Project Approach
  • Business Growth


“We used Vitale’ services when we were considering moving into a new market.
Vitale prepared a strategic plan that analysed competition and market opportunity for the way ahead. The plan was solid in both detail and accuracy -the result is that we now have a business unit operating effectively outside New Zealand. The plan was instrumental in helping the directors make informed decisions. Vitale was totally professional and his business acumen and knowledge extensive. He led the management team through the various change management phases with his team and his one on one coaching and leadership skills inspired and motivated the team to achieve great results. I would highly recommend Vitale as a business and leadership coach.”

Craig BidoisManaging Director FearFree Safety and Security Consultancy, Australasia 2017

“Thank you Vitale I really look forward to our discussions as you bring things back to reality and help me sought my thoughts and business processes. After our last discussion I have remodelled my business plan and objectives and have engaged an accountant and put your suggestions in place. We are almost ready to launch, and I’ll invite you to our open day as a special guest.”

ZaneBusiness Owner - Mentoree 2019

The feedback from business owners are very positive and they all comment on the significant value Vitale brings as a Business Mentor.

Business MentorsAuckland Business Chamber 2019

Thank you so much for all your help. Not only have you been a great business mentor, but you have also been a life coach helping me manage life, work and my wellbeing with a more holistic approach.

Business Owner - Mentoree